Gorkana Insight & Analysis Team
Nursery industry manufacturer Dorel UK chooses Red Consultancy
Dorel, manufacturer of baby car seat Maxi-Cosi and pushchair Quinny, has appointed Red Consultancy as its UK comms agency, following a five-way pitch.
Dorel is a major player in the nursery industry with a range of brands including car seats, pushchairs and learning development toys.
Red Consultancy’s remit includes product and brand comms, with the main focus on the Maxi-Cosi and Quinny brands.
The brief will cover content creation, consumer and trade PR as well as blogger and influencer outreach. The account will be managed by Red Consultancy’s consumer team, led by MD Emily Morgan.
Nikki Bhogal, head of marketing at Dorel UK, said: "Red Consultancy proved to be a clear winner. We were so impressed in the pitch, not only because they have great experience in engaging with parents, but also a proven ability to generate tangible and meaningful results through cut-through creative splashes.
“We are very excited to have Red Consultancy on board and are looking forward to taking our PR activity to the next level.”
Morgan added: “As the leading manufacturer of car-seats Dorel have a wealth of safety insights which we’ll be bringing to the nation’s parents in surprising ways for Maxi-Cosi this year. 2016 also promises to be an exciting year for Quinny with some very exciting NPD and collaborations for us to showcase.”