Gorkana Insight & Analysis Team
Moonpig.com hands retained PR brief to Popcorn
Personalised card and gifting retailer Moonpig.com has chosen Popcorn PR as its retained consumer PR agency, following a competitive pitch.
The agency has been briefed to position the site as a one-stop-shop for all gifting occasions, with a particular focus on its flower delivery service and product offering.
The campaign will include a series of media and experiential campaigns to support key seasonal gifting peaks, with the first already underway for Valentine’s Day.
Popcorn will also provide proactive activations to ensure all year round awareness and increased engagement among both existing and new audiences.
The account will be led by Popcorn deputy MD Sara Howard.
Melanie Howe, PR manager at Moonpig.com, said: “We’re really excited to be working with Popcorn this year, we’re fresh out of Christmas and ramping up all comms for Valentine’s Day, Mother’s Day and the beyond. It’s set to be a busy 2016 and with a hugely competitive retail landscape we need a partner which is willing to take risks and really challenge the business.
“What we loved about Popcorn’s pitch was its enthusiasm, partnered with a commitment to robust account management as well as a proven understanding of the importance of reporting back to a wider retail business.”
Howard added: “We are thrilled to have been selected as the PR partner for Moonpig.com. They are a household name with a varied and competitive product offering which, when combined with their disruptive approach to communications, makes them a great client to have on board for genuinely fun and engaging comms activations. A great win to kick off the year.”