Gorkana Insight & Analysis Team
Commercial music service Virtual Jukebox appoints Fleet Street Communications to support growth
Virtual Jukebox, an interactive music service targeted at the retail and hospitality industries, has brought in Fleet Street Communications to support its growth in the UK.
Fleet Street will drive awareness of Virtual Jukebox's brand, secure listings within the hospitality and retail sectors. It will also aim to build the brand’s profile as the industry’s leading music provider.
Andy Hill, ceo of Virtual Jukebox, commented on the appointment: "This is an important step in the development and growth of Virtual Jukebox. The Fleet Street team’s in-depth knowledge and strong relationships within the sector are a fantastic asset – we’re confident it will help us engage custom and boost interest in the service throughout 2016."
Mark Stretton, MD of Fleet Street Communications, added: "We’re delighted to be working with Virtual Jukebox – a dynamic and high-quality business, providing innovative interactive music services to help retail and hospitality brands achieve higher customer spend through digital venue experiences. Our strategic campaign will help Virtual Jukebox build its UK presence and unlock further opportunities within the leisure market."