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Gorkana's Christmas Pitching guide: 8 top tips on how journalists want to be pitched to
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With the final news alert for the year, Gorkana rounds up key learnings from our journalist interviews and media briefings over the last six months to help you get the coverage of your, and your clients', dreams.

2 years ago in General Features

A guide to influencer marketing on Instagram for PRs

Takumi, a free app which aims to “revolutionise the way brands engage with influencers on Instagram, launched in October 2015. Three months on, and with clients including and Radley, Mats Stigzelius, co-founder of Takumi, says influencer marketing works when its "raw, honest and personal". Here he offers five top tips for PRs who are launching an influencer marketing campaign for brands.

last year in General Features


A round-up of the essential highlights from the main PR and media stories, features and events content on Gorkana News this week.

2 years ago in General Features

60 seconds with Charlie Methven, Dragon Advisory

Charlie Methven, founding partner of Dragon Advisory, on how PRs should be more like management consultants, having the intellectual ability to go toe-to-toe with hedge fund bosses and people's "laughable" disregard of the Daily Mail.

2 years ago in General Features

Top 5 tips for prioritising social media monitoring and analysis in PR and comms

The growth of social media in scale and influence has challenged brands and businesses externally and internally. As business has adapted, the social media role of the PR and comms professional can become ill-defined. However, social media cannot be neglected by PR and comms teams, insists Gorkana’s head of digital, Alistair Wheate, as he revealed his top five tips for PR and Comms teams when monitoring and analysing social media in a Gorkana webinar this week, *writes Matt Peake*.

2 years ago in General Features

Gorkana meets...UK Blog Awards

Launched in 2014, the UK Blog Awards recognises best in the blogging world. With just two weeks to go before the 2016 awards deadline for entries (December 15), Gorkana catches up with Gemma Newton, MD of the UK Blog Awards, to find out what makes for a "stand-out" blog, how brands can build relationships with bloggers and what roles blogs now play in influencing consumer and public opinion.

2 years ago in General Features

Seven top tips for running a successful broadcast campaign

National TV coverage is sought after by many brands and businesses. Claire Palmer, head of UK broadcast at TVC Group, offers her top tips for gaining that piece of "shiny TV coverage".

2 years ago in General Features